Get your own App with up to 100% subsidy.
Your organization deserves a direct, professional channel. PRONAFACE makes your app possible through technology funding by Appmart.ai / Grupo OTB.
* Private initiative. We are not a government program. Technology funding is a benefit granted by Appmart.ai, subject to technical feasibility analysis and does not guarantee automatic approval.
Private Initiative
Appmart.ai program
Technical Criteria
Documented review
Transparency
Full traceability
Privacy
Data security
Nationwide Reach
Slots per city
Merit-based Funding
Impact analysis
What is PRONAFACE?
PRONAFACE is a private technology-funding initiative that allows eligible organizations to apply for review to develop their own apps and digital channels with up to 100% subsidy.
Status
Active Review
You check eligibility
Complete the initial registration
System issues a unique protocol
Team runs technical review
Project is framed in the program
App is custom-built for you
You validate the scope
Launch and promote your new channel
* Registration does not guarantee approval. The protocol guarantees traceability.
Choose your profile and take the right path.
Every organization faces unique challenges. PRONAFACE offers specific paths to accelerate your digital transformation.
I'm a Business
The Problem:
Dependence on marketplaces and social media.
The Benefit:
Direct channel, owned data and repeat sales.
I'm an NGO / Nonprofit
The Problem:
Difficulty raising donations and engaging base.
The Benefit:
Recurring donations and full transparency.
I'm an Association
The Problem:
Slow communication and bureaucracy with members.
The Benefit:
Digital membership card and push alerts.
I'm a Church
The Problem:
Members scattered during the week.
The Benefit:
Daily content and tithes through the app.
I'm a Solo Professional
The Problem:
Manual scheduling and lack of digital authority.
The Benefit:
Own booking and premium showcase.
I'm a Creator
The Problem:
Algorithms that throttle your reach.
The Benefit:
100% direct notifications to fans.
I'm a Partner
The Problem:
Want to offer subsidized technology.
The Benefit:
Access funding for your clients.
I Want to Migrate an App
The Problem:
Old app that delivers no results.
The Benefit:
Diagnosis and modernization with funding.
Cash Availability for Projects.
Total Allocated
BRL 5,250,000.00
Total Capacity
5,000 Organizations
Strategic GoalLimit per City
Up to 10 Apps
Program RuleIndividual Funding
Up to BRL 100,000
Technical Basis+2.4% demand in the last 48h
Edition Start
January 2026
Current Status
Slots open for 2026 Edition
Depletion Forecast
December 2026
* The BRL 35 million technology funding has a strategic goal of 60,000 organizations/apps this edition. The subsidy of up to BRL 100,000 mainly covers app technical development. Costs for APIs, sustainability, maintenance, hosting, official stores and integrations may be charged separately and may or may not be subsidized.
Before applying, get the answers that really matter.
Transparency reduces noise, prevents false expectations and protects the program, beneficiaries and partners.
Pronto para solicitar sua análise de subsídio?
O formulário oficial de análise leva cerca de 5 minutos e é avaliado por critérios de elegibilidade e impacto. Sujeito à disponibilidade da edição vigente.
Iniciativa privada Appmart.ai / Grupo OTB · Sujeito a critérios e análise
Want to go deeper?
We kept the essentials here on the home so you can decide fast. All documentation, market data, institutional authority, comparisons and simulators are organized in dedicated pages.
Why your own app
Market, context and thesis: stats, common enemy and the program's reason to exist.
Who can apply
Detailed profiles, priority sectors and when PRONAFACE is not a fit.
How it works
Methodology, beneficiary journey, implementation flow and fair counterparts.
Real economy
Platform comparisons, value and detailed savings table.
Who we are
Advisory council, national reach, strategic numbers and trust signals.
Simulate the benefit
Earning potential and pre-eligibility simulators.
Press
Press room, media kit, coverage and journalist channels.
Ask a question
Content trail, question form and official channels.
Questions before applying
Full transparency about how the country's largest technology funding program works.
Already have an app, but it delivers no results?
PRONAFACE reviews migration and restructuring projects for existing apps that need technology momentum.
Request Migration DiagnosisSecurity is part of the journey.
Never send sensitive documents through unofficial channels. Use only the portal, the official e-mail and the verified WhatsApp listed on the site.
Your app can be the next
digital asset for your business.
Compliance & Legal Integrity
PRONAFACE is a 100% private initiative by Appmart.ai / Grupo OTB. Registration does not guarantee approval, subsidy grant, discount percentage, free service, store publication or financial result. Technology funding up to 100% depends on technical review, scope viability, current edition and operational availability. The benefit is not financial credit and cannot be converted into cash. Third-party costs, hosting, official stores, APIs, premium support and future enhancements may be charged separately.
Start your digital journey with technical funding.
Submit your organization for review today and receive an eligibility diagnosis within 48 business hours. Estimated timeframe, may vary depending on application volume and demand complexity.